From Surviving to Thriving
The Story of Lypo-Spheric Vitamin C
In 2002, Les Nachman’s doctors told him to get his affairs in order. If he didn’t get a heart transplant (a remote possibility), he would die. A serial entrepreneur, giving up was not an option. So he sought another opinion. On the advise of a maverick cardiologist and renowned virologist/epidemiologist, he started lifestyle modifications that included intravenous vitamin C three times per week.
Les calls the results “miraculous.” But the discomfort, costs, and 8-hour drive from his home in Nevada, meant that he had a lot less time to enjoy his new life. With 35 years in the dietary supplement industry, Les was convinced there was an easier, more affordable way to get high doses of Vitamin C without the major gastric distress that comes with traditional oral pills and powders.
The answer had been in front of everyone since the 1970’s, but not even the best vitamin brands in the industry had figured it out: Liposomal Encapsulation Technology, the practice of encapsulating water-soluble nutrients in phospholipids that protect nutrients from destruction in the digestive system.
There is no universal formula for liposomes, as each nutrient requires a unique combination of phospholipids and other ingredients.
In 2004, after two years working with scientists, they founded LivOn Labs and Lypo-Spheric Vitamin C was born. Les and his wife Cindy (a former professional ballroom dancer turned CPA) as President were on a mission to heal the world by introducing the Lypo-Spheric Vitamin C to people and processing orders from their garage.
They caught the attention of Dr. Thomas E. Levy – one of the foremost Vitamin C researchers, authors, and speakers – who said that comparing “all other oral vitamin C delivery with your oral liposomal delivery is like comparing a squirt gun to a fire hose.”
Customers felt the difference that the Lypo-Spheric Vitamin C was making in their health. They had never experienced the benefits of Vitamin C before as traditional oral supplements are poorly absorbed in the body.
During this time, the wellness movement arrived. Prescription drug use became rampant. “Big Pharma” became the enemy of the people. New research told us that everything we were taught about nutrition was giving us chronic disease, and that the recommended daily allowance of Vitamin C was just enough to avoid scurvy. Health and wellness moved from the doctor’s office to the home kitchen. Integrative/functional medicine providers in Los Angeles and New York City got their well known clients into IV Vitamin C, and these clients started discovering Lypo-Spheric Vitamin C.
Suddenly, these weird looking, gooey supplements in their clinical packaging were flying off the shelves of high-end markets in LA. women were spotted squeezing the C strait from the packet into their mouths and chasing with champagne at weddings. The internet became flooded with wellness sites that publicized the link between Vitamin C and the production of wrinkle-fighting structural protein collagen, and our high-dose packets lined the shelves of CAP Beauty. Elle Magazine named our Lypo-Spheric C as an Elle Essential Beauty Product. Armed with the more industry-agnostic information and faced with the specter of chronic disease and reliance on expensive drugs with horrifying side effects to manage symptoms, people started to eat better, exercise,and high-dose vitamins to eliminate the root cause. Celebrities started tossing back shots of Lypo-Spheric C on Instagram, calling our family-run operation on of the best Vitamin brands.
Our product was no longer just being used by people with life-threatening conditions; it was becoming part of the daily wellness regimen of young healthy people.
It is not longer about surviving, it is about thriving.
LivOn Labs looked at other nutrients that served important purposes, yet are often difficult to absorb. They added Glutathione, R-Alpha Lipoic Acid and Acetyl L-Carnitine to their liposomal supplements. They formed a network of regional distributors, enabling them to compete as one of the best vitamin brands all over the world.
Enter LivLong, founded in 2009, by Maureen Kuziw. LivLong is a Canadian Distributor of LivOn Labs Lypo-Spheric products. LivLong with LivOn !!